Startup Weekend is a 54-hour event aimed to assist hopeful entrepreneurs with any ideas they might have and want to pursue. The Culverhouse College of Commerce, College of Engineering and the STEM Path to MBA program, are welcoming people with ideas for a startup. Rob Morgan, the executive director of innovation initiatives for Culverhouse College of Commerce and a marketing professor, said since this is their first time, he is curious to see how it all plays out.